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Mobile WebSiteRecently, the Hoffmann Group and JD Industrial Products formally reached a cooperation agreement. Hoffman's two own brands, GARANT and HOLEX, will enter JD Industrial Products, relying on JD Industrial Products to accurately reach all corporate customers through all channels. At the same time, the two parties will also carry out in-depth cooperation in the dimensions of channel expansion, product development, marketing promotion, intelligent procurement, and fulfillment delivery to fully meet the end customers' demand for one-stop full-link industrial product procurement.
Hoffmann Group was founded in 1919 and has a history of 102 years. It is a tool system partner from Germany, providing high-quality tools and professional advice to more than 135,000 customers in more than 50 countries around the world. Its two private brands, GARANT and HOLEX, have a very high degree of recognition in the industry. Among them, GARANT—the master-level tool brand, and HOLEX—the industrial-level tool brand. The two brands can fully cover the four product lines including cutting tools, manual and measuring tools, workshop equipment and personal protective equipment, allowing different fields to , Users of all sizes can enjoy one-stop tool solutions. By helping users to simplify the tool procurement process, reduce costs and increase efficiency.
The Hoffman Group attaches great importance to the Chinese market and established Hoffman Tool Trading (Shanghai) Co., Ltd. as early as 2009. Li Heze, general manager of Hoffman Tools China, said that with the acceleration of the digital transformation of Chinese industrial manufacturing companies, the traditional offline-based business service model has become increasingly difficult to meet the needs of corporate customers. In recent years, Hoffman has focused on improving its digital service capabilities and bringing customers a convenient and efficient one-stop industrial product purchasing experience.
To this end, Hoffman found Jingdong Industrial Products. As the most representative industrial product supply chain technology and service provider in China, JD Industrial Products has a wealth of corporate market experience, technology, resources and complete retail infrastructure, and has established the most complete digital standard product library for industrial products in the industry. . Through JD Industrial Products, Hoffman can not only quickly complete the digitization of its own products, but also quickly capture market information, understand the Chinese market more quickly and comprehensively, and dig deeper into business growth points. At the same time, the omni-channel advantage of JD.com's industrial products covering one product and multiple ends and a complete supply chain layout will also provide strong support for Hoffman to provide better services in China.
Li Heze said, “JD Industrial’s strict requirements for professional capabilities and service quality are highly compatible with the Hoffman Group’s philosophy. As a professional tool brand from Europe, Hoffman Group integrates core capabilities in manufacturing, service, and trade. Always centered on customer needs. The cooperation with JD Industrial Products will help the Hoffman Group continue to deepen its local operation strategy and promote the upgrading of digital service capabilities."
