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Mobile WebSiteWhen it comes to low-speed electric vehicles, most people think of the negative words such as "old age", "crude" and "road killer". However, it is such a model that is hardly recognized by the car family. In the past few years, it has expanded in the 3rd and 4th tier cities at an unimaginable speed, and it has become a “just-needed” market.
According to the statistics of Shandong Automobile Industry Association, in 2017, Shandong produced a total of 756,000 low-speed electric vehicles. From 2009 to 2017, Shandong has produced 2,190,600 low-speed electric vehicles for the whole country. From January to June 2018, Shandong produced a total of 327,200 low-speed electric vehicles, an increase of 30.52%.
It is necessary to know that the sales of new energy vehicles in the country are only 350,000 in January-June 2018, including policy factors such as subsidies and restrictions. In the low-speed car market, only the output of Shandong Province is comparable to the national new energy vehicle sales, and its market size is shocking.
Another reality about low-speed electric vehicles is that in the past five years, there have been 830,000 low-speed electric vehicle traffic accidents in the country, causing 18,000 deaths and 186,000 injuries. The number of accidents and deaths have increased year by year. The average annual growth rate is 23.3% and 30.9% respectively.
On the one hand, it is a huge market demand that is growing, and on the other hand, it is a veritable traffic "cancer". The management of low-speed electric vehicles is extremely urgent. In fact, many local governments have effectively managed low-speed electric vehicles, and the national standard for low-speed electric vehicles will be announced at the end of October 2018.
The status quo of low-speed electric vehicles on the eve of the national standard
The impression of low-speed electric vehicles is a "chaotic" word. This "chaos" is mainly reflected in two points: one is the product quality problem of low-speed electric vehicles themselves, and the other is the lack of traffic management regulations for low-speed electric vehicles.
It is undeniable that the current low-speed electric vehicle companies are indeed mixed. Many manufacturers are shoddy, and the phrase "the car is equal to one sofa plus four wheels" is a joke, and the low-speed electric motor exposed at the 315 International Consumer Rights Day party. The random assembly of the car is also real. However, in the past two years, the low-speed car market has evolved itself. Some enterprises with insufficient quality have been eliminated by the market, and the low-speed electric vehicles produced by regular enterprises have no problem in product quality.
The reason for the real high traffic accident rate is still in the traffic management of low-speed electric vehicles. At present, the main driving group of low-speed vehicles is middle-aged and elderly people aged 40-50. A large part of the drivers have no driver's license and even lack of traffic awareness, which has caused great trouble to urban traffic. The upcoming national standard for low-speed electric vehicles is mainly aimed at improving the quality of low-speed electric vehicles and improving road management problems.
It is worth mentioning that although the national standard of low-speed vehicles is about to be introduced, in order to ensure traffic safety, many regions have already imposed strong control on low-speed electric vehicles in advance, even reaching the level of “blocking”.
On July 1, 2018, the Beijing Municipal Administration of Industry and Commerce launched a special campaign to illegally sell electric vehicles, completely banned illegal electric three-wheeled and four-wheeled vehicles, and blocked the old scooter. Since then, Henan, Hebei, Shandong and other places have followed suit and started the work of fully-closed motorized three (four) wheeled vehicles.
How will the upcoming low-speed electric vehicle national standard affect the industry?
The tough measures of some local governments have restricted the development of low-speed electric vehicles to a certain extent. This also makes people have to think deeply about whether the introduction of the low-speed electric vehicle industry normative policy is encouraging or hitting the low-speed car industry. How does the enterprise make a car?
In fact, the relevant departments have already set three "one batch" policies, that is, upgrading a batch, standardizing a batch, and eliminating a batch. If there is no accident, the new national standard will be based on this principle.
Many experts also believe that since the government is willing to give low-speed electric vehicles a legal status, it will inevitably not be "one size fits all", and more in terms of technical standards and requirements, and the current new energy vehicles are clearly separated and separated. As well as restrictions on road rights, the boundaries are determined in the form of laws and regulations, and local governments are given certain management authorization.It is foreseeable that the future low-speed electric vehicles will move toward standardization and standardization, and further move closer to high-speed cars in terms of product quality. In addition, with the development of low-speed vehicles and the reduction of A00 passenger cars, there must be overlapping market space between the two, which is both an opportunity and a challenge for low-speed car companies.
At the same time, when the blue ocean in the low-speed car market is sufficiently impressive, those traditional car companies that are struggling in the high-speed car field may choose to sink the product, which will put a lot of pressure on the existing low-speed car companies.
In short, the introduction of the low-speed car national standard, while standardizing the low-speed car industry, will further accelerate the competition for low-speed electric vehicle companies and supply chain upgrades. Enterprises that do not have quality, scale, brand and channel will face elimination. risk.
