Color TV sales decline in 15 years the biggest

Color TV industry, cold and windy, pessimistic mood spread.

The latest report pointed out that in 2017, China's retail sales of color TV 47.52 million units, down 6.6%, the data hit its biggest decline since 2003.

What has happened to the entire color TV industry in 2017, and why it will usher in the coldest winter in 15 years? Looking ahead, what are the current state of the color TV enterprises in killing all but 5 of the 300 enterprises? A round of technological innovation, the industry such as the giant Hisense, Skyworth, is how to compete, self-help, break out? Where is the way out of color TV?

For the TV industry suffered the largest decline, vice chairman of the China Household Electrical Appliances Marketing Committee Hong Shibin said the appliance industry first is inhibited by the real estate industry regulation; secondly, color TV no technical innovation and revolutionary subversion, when it is difficult to be too much of an alternative In addition, the panel suffered the longest price tag panel, the pressure on the whole business can be imagined.

In 2017, about 5 high-generation lines will be put into operation or expanded in China. Three new high-generation lines are expected to be added in 2018, namely the BOE Hefei 10.5 Generation Line, the CLP Panda Xianyang 8.6 Generation Line and the CEC Panda Chengdu 8.6 Generation Line. With the gradual release of high-generation capacity, panel production capacity in 2018 sufficient supply, panel prices are expected to continue downward. In addition, this year will host the Russian World Cup, PyeongMing Olympics and other major sports events, "Sports Year" will boost the TV market demand growth.

In this regard, the next TV retail market has more optimistic expectations, is expected in 2018 China's color TV market will reach 48.98 million units, an increase of 3.1% year on year.

It is worth mentioning that at the beginning of this year, Skyworth released the first full-color flexible AMOLED display in China at CES. This flexible display masters the world's leading flexible display core technology with a screen size of 5.2 inches and a thickness of only 0.01 mm, weighs less than 1 g, can be bent and folded state of the image and video display, the future can be widely used in smart phones, smart watches, car instruments, television and other fields, will lead the display technology from the tablet era to a flexible era.

At the same time, many domestic and foreign enterprises are studying TV image quality improvement technologies. However, the current high-end image quality processing technologies and chips are mainly controlled by foreign manufacturers such as Sony and Samsung, and the domestic machine manufacturers are at risk of declining the competitiveness of high-end products.

After long-term in-depth research, Skyworth independent research and development of AI quality chips, the use of AI (artificial intelligence) technology to image object search, recognition and reconstruction, so as to accurately enhance the image quality, High quality picture.