1. Positioning as a high-end think tank, releasing a feast of thoughts around "fusion and competition-the power of change"
Wu Zhixin, member of the Party Committee and Deputy General Manager of China Automotive Technology Research Center Co., Ltd., gave a speech entitled "Integration and Competition-The Power of Change". The characteristics of the development of the automobile industry in 2021 are analyzed, and the future industry development trends are also prospected.
1. Car + energy, the energy revolution advances in depth under the dual-carbon goal
Put forward four points of thinking about the integration of the automotive industry chain to reduce carbon: one is to adhere to the low-carbon development route of pure electric drive and multi-technological routes; the second is to "focus on green and low-carbon technological innovation" is a must for the automotive industry to achieve the dual-carbon goal The third is that "integration" is the main path for the auto industry to achieve the dual-carbon goals; the fourth is to build a scientific auto industry chain and a full life cycle carbon management system for auto products, which is an important guarantee for the construction of a powerful automobile nation.
2. Car + technology, what is technology to car
Science and technology change and innovation do not equal the success of the business model. The success of the business model must be built on the foundation stone of adhering to the original intention and mission of technological innovation. In the future competition, interdisciplinary and interdisciplinary scientific and technological competition will become more intense, with opportunities and challenges coexisting. Whether it can adapt to the technological competition in the new ecological environment and occupy the commanding heights of science and technology will profoundly affect the survival of an enterprise.
3. Cars + users, compete for users to upgrade the "battle"
The changes in user demand will profoundly change the competitive landscape of market segments. Under the new situation, national auto brands must have a lot to offer. It is necessary to do a good job in product construction, find a correct brand marketing plan, and create a good brand IP, so that brand marketing can truly bring added value to the product.
Zhang Jinhua, executive vice chairman and secretary-general of the Chinese Society of Automotive Engineering, gave a special report on "Automobile Technology Convergence Development Trend", expounding in detail the characteristics and trends of auto development and multi-field integration development. Auto companies should break through the core commonality of the industry through integration and innovation Key technologies and master the cutting-edge technologies that lead future development. In the context of changes in energy supply and consumption, the maturity of smart driving technology, and shared travel becoming an important scenario for technology implementation, the automotive industry urgently needs to break through the innovation boundary and realize the upgrading and reengineering of the automotive industry chain, innovation chain, and value chain with integrated innovation support .
Xin Ning, President of China Automobile News, shared the exploration of business models under the trend of integration. President Xin Ning deeply analyzed the innovative ways of business models and proposed that auto companies should actively embrace change, tap new market potential, and promote the formation of a new automobile consumption pattern. The innovation of business models must be based on the needs of users. Enterprises must first achieve others, and then achieve themselves. A sustainable and strong connection between car companies and users must be built.
Jin Xianghua, deputy director of the Tianjin Economic and Technological Development Zone Management Committee, pointed out that the key to future regional economic and industrial development is to optimize the industrial development environment, adhere to the direction of green development, create a whole industry chain of coordinated development, and build a new ecology of smart travel.
Dongfeng Motor Group Co., Ltd. Chairman and Party Secretary Zhu Yanfeng pointed out that with the new round of energy revolution, intelligent revolution and interconnection revolution, the integration and development trend of the automobile industry continues to deepen. In order to promote the high-quality development of the automobile industry, it is necessary to accelerate the construction of a safe and controllable industrial chain ecology under the trend of five modernizations, vigorously promote technological self-reliance and self-reliance, actively implement the dual-carbon goal, and strive to make cars drive the century-old dream of a great revival.
Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Automobile Co., Ltd., proposed that the automotive industry wants to achieve rapid transformation and take off, and it needs to have customer thinking and Internet thinking. From the perspective of users, using Internet technology and rapid product iteration, can the industry rejuvenate and bring greater changes to society and mankind.
3. National auto brands released the results
Yang Jing, director of the automotive consumer research department of China Automotive Information Technology Co., Ltd., and an expert in the field of consumer research insight, released the latest research results of the national auto brand upward plan, proposed a brand power measurement model, and released the brand upward path and mechanism. This mechanism can provide a reference for the development strategy of auto companies and the market decision-making of national auto brands.
After the ideological collision of the participating experts, An Tiecheng, Secretary of the Party Committee, Chairman and General Manager of China Automotive Technology Research Center Co., Ltd., released the annual Voice Consensus. He pointed out that the entire industry chain must achieve synergy and build a safe and controllable supply chain system; it must actively implement the dual-carbon goal and jointly promote the coordinated development of energy-saving vehicles and new energy vehicles; it is necessary to take scientific and technological innovation as an important starting point and make breakthroughs in total zero collaboration. Tackling key technical problems; grasping the new needs of consumers and establishing a shared co-creation platform with demand-driven as the core.